Rother Valley Optics Ltd aim to provide the best overall combination of service and low prices. Obviously everyone wants to save money, so we try to give you the lowest prices possible, however we don't want to compromise on our quality of service. We aim to keep popular products in stock at all times, and to keep up to date stock information, so that you can be confident of getting your goods when you want them. We aim to provide a quick, hassle free warranty service, in the event something should go wrong. Obviously, good service costs money, but through employing competent staff, and keeping our sales system extremely efficient, we keep our prices LOW . We regularly check prices of our competitors, and strive to ensure that there is no other major retailer who has consistently lower prices than us.

If you should find any item listed on our website cheaper elsewhere in the UK, we'll not only MATCH THE PRICE , but we'll do our best to BEAT IT . Let us know the URL (website address) of the website, or the Name, Address and Telephone of the shop, together with the price they are offering the item for. You can then email us the information before placing your order, and providing we can verify the price and availability we will then get back to you.

(Terms) The product must:

• Be an exact make and model of the one carried at Rother Valley Optics Ltd.
• Be new (not refurbished or reconditioned) and in its original packaging with all of its accessories.
• Be in stock with the discount price currently advertised.
• Not be a closeout or clearance item (at Rother Valley Optics Ltd or the third party's store)
• We will only price match UK outlets.
• Only goods that are distributed by Rother Valley Optics will be price matched--please call to see if your request qualifies.
• Price matching does not apply to membership clubs or auction sites.
• Rother Valley Optics Ltd cannot match prices at other Web sites, unless the company also has a brick-and-mortar store.
• Price-match products are not eligible for special offers or discounts.
• Typographical errors will not be matched.
• Offer limited to a maximum of one price match per item.
• Offer limited to stock on hand.
• All price matching is at the discretion of Rother Valley Ltd and is subject to change at any time