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Rother Valley Optics Ltd aim to provide the best overall combination of service and low prices. Obviously everyone wants to save money, so we try to give you the lowest prices possible, however we don't want to compromise on our quality of service. We aim to keep popular products in stock at all times, and to keep up to date stock information, so that you can be confident of getting your goods when you want them. We aim to provide a quick, hassle free warranty service, in the event something should go wrong. Obviously, good service costs money, but through employing competent staff, and keeping our sales system extremely efficient, we keep our prices LOW . We regularly check prices of our competitors, and strive to ensure that there is no other major retailer who has consistently lower prices than us.
If you should find any item listed on our website cheaper elsewhere in the UK, we'll not only MATCH THE PRICE , but we'll do our best to BEAT IT . Let us know the URL (website address) of the website, or the Name, Address and Telephone of the shop, together with the price they are offering the item for. You can then email us the information before placing your order, and providing we can verify the price and availability we will then get back to you.